| Course Duration | 1 Month | |
| Course Time | 6 hours per week | 1.5 hours, 4 times a week |
| Total Duration | 24 hours |
Part 1: Social Media Marketing
| Topic | Week | Sub Topic | Class |
| Insight into Social Media Platforms | Week 1 | Social Media Platforms | Class 1 |
| Connecting with People and Businesses on Facebook | |||
| Video Content on YouTube | |||
| Connecting on WhatsApp and Messenger | |||
| Sharing Your Life on Instagram | |||
| Build Professional Connections on LinkedIn | |||
| Using Short Video to Connect on TikTok | |||
| Joining the Conversation on Twitter | |||
| Showcase Your Products and Services on Pinterest | |||
| Decide Which Platform Meets Your Goal | |||
| Setting Social Media Goals, Plans, and KPIs | What are Marketing Goals and Why Do you Need them? | Class 2 | |
| Establishing SMART Goals for Your Marketing | |||
| What are KPIs and Why Do you Need them? | |||
| Setting KPIs for Your Marketing | |||
| How to Plan Your Marketing Road Map | |||
| Project: Set Business Goals, KPIs, and Plans | |||
| Assignment: Design a Business or Shop, Set its Goals, KPIs, and Plans | |||
| Understanding the Audience | Week 2 | What is a Target Audience and Why Do You Need One? | Class 3 |
| Defining your Target Audience | |||
| What is a Customer Journey and Why Do You Need One? | |||
| Class Exercise: Mapping Custom Journey | Mapping your Customer’s Journey | Class 4 | |
| Customer Journey Examples | |||
| Customer Journey Worksheet | |||
| Social Media: Meta (Facebook, Instagram, and Whatsapp) | Introduction to Each Platform | Class 5 | |
| Setting up Accounts and Pages | |||
| Social Media Management: Branding and Content | Why is Branding Important for Social Media | Class 6 | |
| Components of a Brand | |||
| Anatomy: Social Media Post | |||
| Anatomy: Facebook Post and Story | |||
| Anatomy: Instagram Post and Story | |||
| The Role of Text in Posts | |||
| The Role of Images in Posts | |||
| The Role of Video in Posts | |||
| Creating a Content Calendar | |||
| Introduction to Basic Tools for Design | Week 3 | Intro to Canva | Class 7 |
| Basic Components of Design | |||
| Color Palette and Font to Create a Brand | |||
| Intro to Coolors | |||
| Intro to free tools for assets: Pexels, Unsplash, Freepik | |||
| Making Simple Designs Using Canva | Facebook Post Using Canva | Class 8 | |
| Instagram Post Using Canva | |||
| Facebook Cover Using Canva | |||
| Instagram Story Using Canva | |||
| Social Media Management: Content Plan, Post, and Engagement | How to Use Content Planner on Facebook Business Tool | Class 9 | |
| Scheduling Posts on Facebook | |||
| Interacting and Moderating on Social Media | |||
| Setting up Auto Messaging | |||
| Managing Presence on Social Media | |||
| Social Media Management: Reflection with Data and Metrics | Setting up Metrics that Matter | Class 10 | |
| Facebook Page Insights | |||
| Instagram Insights | |||
| Iterating on Content Calendar | |||
| Social Media Advertising: Introduction | Week 4 | Why and When to Pay for Ads | Class 11 |
| Organic Posts vs. Paid Ads | |||
| Organic Posts vs. Paid Ads on Facebook and Instagram | |||
| Ad Formats on Popular Social Media Platforms | |||
| The Five Components of a Social Media Ad | |||
| Anatomy of a Facebook and Instagram Ad | |||
| Evaluating the Effectiveness of an Ad | |||
| Social Media Advertising: Implementation | Checking Your Competition: Google Ad Library | Class 12 | |
| Boost Post on Facebook | |||
| Bost Post on Instagram | |||
| Instagram Stories Ads | |||
| Creative Tips for Ads in Stories | |||
| Social Media Advertising: Advanced Topics | Using Facebook Ad Tool | Class 13 | |
| Ad Goals and CTA | |||
| Carousel Ad | |||
| Dynamic Ad, Tracking Actions via Facebook Pixel | |||
| Brief Look on Other Social Media: Linkedin and Tiktok | Audience and Content on Linkedin | Class 14 | |
| What You Market on Linkedin | |||
| How You Market on Linkedin | |||
| Audience and Content on Tiktok | |||
| What You Market on Tiktok | |||
| How You Market on Tiktok |
Part 2: Wrap-up (Week 4 – 3 hours)
Discussion and Q&A
(Most likely a presentation where participants showcase their project activities)
Tools Used During the Course
- Facebook Ad Manager
- Facebook Ad Library
- Facebook Sharing Debugger
- Twitter Card Validator
- Canva
Projects
- Social Media Marketing
- Design a Business, Set its KPIs & Goals
- Choose Brand Font, Color Palette
- Logo Creation using Canva
- Social Media Posters Using Canva
- Social Media Posts
- Creating a Facebook Ad
Note: At the end of the course, the students will have practiced everything they have learned on a continuous project i.e. the business they designed during the beginning
Examples of business students will choose from
- Make-up Brand
- Flower Shop
- Accessories Shop
- Clinic
- Legal Service, etc.